The main purpose of this product analysis is to let everyone know about Huo Lala. At the same time, the author extracts, analyzes and optimizes the problems in the main operation process of Huo Lala, so that readers can have a deeper understanding of the product and learn to use scenarios and users. Behavioral Analysis Products.
This analysis report is used for Buy email list product analysis and defense. The defense time is between 15-25 minutes. Due to the time relationship, it cannot be covered in all aspects, so it is only explained by the analysis and optimization of part of the content.
Product Name: Lala Version: 3.8 Device: iphone6s
Slogan: Use the goods to pull the goods
The product is divided into the following parts to explain:
First of all, let's look at the first part of the product introduction. First of all, what kind of product is Lala, and what problems do users solve.
What is a cargo pull?
From the product positioning, concept, characteristics and other elements, we can summarize Huolala in one sentence: Huolala is a real-time vehicle freight platform in the same city, which mainly solves the inability of intra-city freight demand (users) and freight resources (vehicles and drivers). matching problem.
Let's take a look at the development history of Huolala and the current financing situation
What achievements did Lara achieve? In 2013, Huolala was established, and in 2014, it entered Southeast Asia and China. From 2015 to 2017, it has raised hundreds of millions of RMB in financing 4 times. The cities opened, the number of drivers and the number of users are also very dominant in the market.
Not only that, Cargo Lala is the only intra-city freight forwarding company in China that insists on developing both at home and abroad.