Nevertheless, is not an influencer who wants. Influencer notoriety can take time to build. Few influencers manage to make a decent living from this profession. With the future evolution of social networks and digital technology, the profession of influencer may even evolve into a completely different form from what we currently know. On the other hand, it is certain that influencer marketing will always exist. Social media influencers, on the other hand, will no longer be the same. Influencers can also be customers or employee ambassadors of a brand.The bad buzz follows the principle of "word-of-mouth", but in negative. It is by spreading a topical fact that it will gain momentum.
Most often, a bad buzz is the mixture of a news item and an advertisement for example. Sometimes fate doesn't do things so well as certain brands happen to be fax list buzzing, but not always in the best way. This information will spread all the more with a channel like the Internet, today's leading communication medium. It will also affect the image of the company. Sometimes companies even have a hard time getting rid of a bad buzz. A look back at the 5 biggest bad buzz of recent years.
The SNCF makes you laugh in spite of itself You will remember the scandal that took place around the SNCF in 2014. Remember, the railway company faced an unexpected event, which on the contrary did not go unnoticed. Indeed, the company realized that the new TER trains ordered did not correspond to the dimensions of 90% of the platforms. This error generated many costs for the various works to be planned . Following this, the information was relayed on social networks and gave some mockery and "sweet words" from Internet users.