At present, FMCG platforms are faced with executive list basic problems that need to be solved, such as procurement costs, operating costs, and informatization and digitization. This article analyzes the business models, profit points and positioning of the executive list three FMCG platforms. How should the consumer goods platform develop? I. Introduction It was mentioned in the previous article " Analysis of FMCG B2B Platform: Accelerating Industrial Chain Integration ". The basic problems solved by the FMCG B2B platform:
Which can effectively assist upstream brand executive list manufacturers in product analysis, development and marketing Trend features of the entire industry: Better service for upstream manufacturers - consumption data feeds back, helping enterprises better adapt to the market Supply chain big data construction - Integrate multi-party supply chain infrastructure, such as manufacturers, B2B platforms themselves and terminal stores, to improve comprehensive supply executive list efficiency Reaching the consumer market - getting closer to users and reaching consumers,
Such as community group buying business 2. Major executive list companies in the industry Multi-category nationwide: Yijiupi, Ali Retail, Xintong, Ule, Zhongshang Huiming, Huitongda, Eternal Asia, Furong Xingsheng, Best Store Plus Single category executive list nationwide: 1919 next door warehouse (drinks) Regional: Come to the shopkeeper, Pocket Express, Huiguobao, Xingaoqiao We select typical companies in each category to illustrate: Multi-category national platforms choose "Yijiubu", "Alibaba Retail", "Jingdong New Channel", "Youle"