Automated marketing consists of optimizing marketing and sales actions by programming intelligent prospect, lead and customer management processes and communication with them. Why use automated marketing? Marketing automation has countless advantages. Here we list the most notable. Work optimization . A process that works autonomously does not require the same human effort. The hours of writing emails that automated marketing saves! Of course, it is convenient to spend time monitoring these circuits to optimize them.
Greater coverage . By limiting the hours a campaign requires to manage and communicate with contacts, automated marketing exponentially increases its potential Latest Mailing Database reach. Consistency . Humans tend to make more mistakes than machines, especially in highly routine processes. If you've ever sent an email to someone who wasn't supposed to receive it, called a customer by another name, or misspelled a lead's phone number, you'll know what we mean. Personalization . If your marketing automation contains cold, distant and monotonous messages, you are doing it completely wrong and you need to rethink your strategy.
Depending on what you know about a contact name, position, interests. marketing automation allows you to approach that person in the right tone, channel and time. Integration of departments . Automation usually goes hand in hand with “ smarketing ”, or alignment between the Sales and Marketing departments. It allows constant communication between the two so that, through their interactions with contacts in different phases of their customer journey, they can optimize each other. We know that automating processes may sound complicated at first, and that is why we recommend that you take it patiently and start with these posts.