I have fully experienced the overall process and functions of "Tu Gecao". Overall, this product is very innovative and minimal. A good product is not to do more, but to do less. It needs to achieve a single-point breakthrough and maximize a single element, and "spit a slot" is to choose "user feedback" among the many accessible B-side services. This seemingly narrow business scenario with great commercial value is used as an incision to connect with many small and medium-sized Internet companies. As we all know, Tencent's main battlefield is in the C-end field,
Internal trial, gradually open "Tu Gecao" was business email list originally a small tool for user feedback within Tencent. Because it is very easy to use and universal, it was independently opened up, and then used for free for enterprises in need, so as to make its own capabilities even greater. Value, empower all partners, that is, after investing in development, reuse in many places, and the marginal cost will gradually decrease. This kind of idea of making a product is very desirable. Every enterprise may build some operational tools to improve efficiency, and the problems solved by these tools may also exist in other enterprises. 2. Vertical segmentation, blue ocean market There are many overall services on the B side, and user feedback is only a small point, such as:
What Shence is doing is the field of data analysis; tapd is the field of enterprise project management; Yifang Cloudcut is the field of document collaboration; There are also dedicated online customer service saas systems. And the team of "Tucao" undoubtedly found a small blue ocean market, specializing in user feedback tools. This is very insightful, making the gadgets to the extreme, and choosing an extremely focused problem - user feedback , more It is easy to gain a competitive advantage, build user minds, and build strong barriers in a single field. 3. Minimal product, seamless access For a new product to enter the user market, it roughly conforms to the following formula: