Halloween inspiration Source The answer to the needs of your customers On this spooky day we encounter various problems that we wish to solve. Mac knew this well and helped people who were wondering How can I stand out from the crowd at this event That is why it sent out mailings with makeup inspirations promoting the cosmetics that were used in a given look. Halloween makeup newsletter Source MAC mailing What other problems may the recipients encounter on this day For example how to get from point a to point b in this scary costume and scary make up without getting fingered. This is where Uber comes in to advertise its services. newsletter uber Source If it's Halloween it's often a party.
Betty's is using this time to help people stock up on Halloween snacks. halloween inspirations Source Another example is SaaS i.e. Google which did not stop at solving only one problem. He points out that he can help choose a costume create a shopping list or find a recipe for Halloween candy. newsletter Google Source Taiwan WhatsApp Number List Create a promotion that will run away soon So use FOMO fear of missing out . Make a Halloween promotion but specify in advance how long it lasts. After all since this is a discount resulting from a special occasion it should end there. halloween discounts Source Mysterious Halloween hide your secret Give your newsletter a bit of mystery.
I like this example from Fortnum & Mason because it works on many levels. First the use of shadows in graphics. Even when we see that it's a mouse that feeling stays with us. Then telling a story that can be continued after clicking the button. I call this the look at the last page of the book gimmick. Halloween company newsletter Source Tell spooky stories it's Halloween after all This is something for horror fans. I know that such people walk on this globe so you can take advantage of it.